Product Launch Campaign (2026)
As head of brand and design (and co-owner of this company), I planned and produced the entire launch for this protein powder product:
Launch Campaign Strategy & Launch narrative
Product Positioning, USP
Art Direction, Packaging Graphic Design
Writing, Video content & VFX
The packaging expands and fits into the existing product range for this supplement brand.
The visual style combines futuristic typography with grounded material/ingrediental visual elements.
Moonscape inspired lighting on cocoa powder with brand logo “claim” symbolism. Among other meanings, it references macro-shot fascination with ingredients, drawing parallels with the brands expertise in micronutrients.
To compete in a commoditized market, I employ implicit symbolic narratives. In this campaign, futurism & science are subtly bridged with sports & taste, adding narrative depth to a premium product.
Rollups are offered to resellers adopting the product to aid introduction.
Founder statement scripting, videography as well as 3D models & lighting all done by me.
Screenshots from the making-of style social media campaign.
Commentary
A product launch is a defining moment for a brand and a crucial opportunity to introduce new brand narrative. It’s never just about the product. A launch is about perception, fascination and bonding with the audience by telling a story far beyond the product’s USP and attributes. In order for the narrative to have magnetic appeal, the campaign must be strategically planned and tightly focused on the essentials to avoid being perceived as content noise.
I’m passionate about narrative based product launches because I can make full use of my entertainment driven approach to design.
If you need help with your brand or product launch, I may be able to help you.